Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.
The winners of the Pantene online casting call will star in several advertising campaigns this year. Tasia and Brooke will appear in Pantene Pro-V Relaxed & Natural ads, while Shea and Simone will star in a campaign for Pantene’s newest collection, Pro-V Hair Solutions (left), a line of products customized for Fine, Medium-Thick, Curly, and Color-Treated hair.