Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.
“I’ve always gotten a lot of compliments on my hair,” said Shea Pegues, a 35-year-old inventor and entrepreneur from Michigan. “I keep my hair routine simple: I wash once a week using Pantene Relaxed & Natural products, and I wrap it every night.” To Shea, the best part about traveling to New York with Pantene was the shoot. “I loved meeting all of the girls,” she said. “They’re all so intelligent and have such great things going for them!”