Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.
“When I went away to Morgan State, I couldn’t afford the salon, and Pantene products were the only ones I found that gave me professional-feeling results,” said Brooke. “Ever since then, I’ve done my own hair. I let it air dry, and then use a Maxi Glide flatiron to get it straight.”