Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.
Diligent about caring for her relaxed hair, Simone visits the salon every two weeks. In between visits, she’s all about the Pantene ProV Color Hair Solutions Color Preserve Smooth Conditioner to keep her auburn strands looking glossy, healthy and bright.