Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.
“I entered Pantene’s contest at the ESSENCE Music Festival last year,” said 20-year-old Simone Delahoussaye, a New Orleans native and student at Clark Atlanta University. “I saw posters for the contest, so I submitted my pictures and got a call a couple weeks later. I started screaming when I found out!”