Pantene's protein-rich, strand-softening products have always been beloved among Black women. So last July, when the brand launched an online casting call to find four African American women to appear in their 2010 ad campaigns, the response was overwhelming! "We looked for women with healthy, beautiful hair and amazing personalities who truly love Pantene," said Tippi Shorter, celebrity hairstylist and casting call judge.
Tasia has the maintenance of her natural curls down to a science. “After I condition my hair, I put it in two-strand twists, or I blow it out if I want it to be really huge,” she said. “I swear by Pantene’s Relaxed & Natural line, and I’m really big on products with essential oils or organic ingredients.”