You want to start a new business but have no idea if there’s a need? Don’t go old school by sending out questionnaires in the mail. Use an inexpensive online survey like SurveyMonkey to get feedback from others, suggests Kimberly Seals Allers, president of the Mocha Manual company and author of “The Mocha Manual: Turning Your Passion into Profit—How to Find & Grow Your Side Hustle in Any Economy.” It has a free option for up to 100 responses and costs $19.95 for 1000 responses.
QUICKTIP: For an informal focus group, host a dinner party with your smartest friends. Leave the room during the survey to ensure that your guests feel free to be as honest as possible.