The Sasha & Malia Effect

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American Beauty

First Daughters Sasha, 7, and Malia, 10, Obama have sent modeling agencies into a frenzy with clients demanding child models that resemble the adorable pair. With advertising agencies eager to capitalize on the fascination of America’s new First Family, the girls have sparked a new interest in Black beauty. Now, more than ever, advertisers are projecting positive African-American images. ESSENCE.com explores how the Obama Effect is diversifying mainstream media.

By Qianna Smith

See more photos of Sasha and Malia »

Comments (11)

Comments

Displaying comments 1 - 2 of 11 in total

When the Obama's stepped in office I was so proud to know that we as a people had achieved a great milestone that would inspire "us" for generations to come. It NEVER crossed my mind that "white folks" or mainstream to be politically correct, would affirm and esteem us. It's kind of interesting. It's kind of cool too. But, I think business people will do anything for marketing. I said all that to say that I hope that it's not just a trend but the beginning of permanent change. God Bless.

Posted at 7:36PM on April 2nd 2009 by Latice

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I think what everyone fails to realize is when they say "look like" they are referring to color. These agencies are in a frenzy looking for beautiful little black girfls..not the actual look alike

Posted at 11:16PM on April 1st 2009 by TeA Hillary

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