Fashion industry bible Women’s Wear Daily published an article on Mrs. Obama’s influence on the retail side of the biz earlier this week. Enlightening piece. It seems women are interested in what the First Lady wears but her huge influence might not necessarily trickle down to the cash register.
Sophia Theallet, whose dress the First Lady wears in this pic, said that the $1,295 style sold out everywhere. However, fellow designer Maria Cornejo reveals that she doesn’t count success by the number of pieces sold. She told WWD that the last thing women who come into her store want is to buy something because it’s been photographed a lot.