“We need messengers to really capture that region—young, Hispanic, Black, a cross section. We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-suburban hip-hop settings.”
—National Republican Committee Chairman Michael Steele, to the Washington Times, on how he’d like to address the Republican Party’s image problem. He went on to say that the Party will launch an “off the hook” public relations campaign to draw in new demographics.