Every so often, an "it-ingredient" rears its gorgeous head, popping up in every beauty product under the sun. Right now, the pomegranate is having a moment--and it's not hard to see why! This delicious-tasting, bright red fruit is chock full of antioxidants, making it a great resource for protecting skin, hair, and body from environmental damage. Plus, the super-moisturizing fruit extract helps boost collagen production and evens skin tone (hence, it's popularity in body lotions and skincare!). From lip balms to shampoo, here are our favorite pomegranate-spiked products on the shelves.
EKlorane Pomegranate Shampoo ($12.99) is blended with pomegranate extract, which helps prolong the vibrancy of your color-treated hair. Fabulous for all haircolors, but especially auburn and red tones—these shades fade the fastest.