A: Don't you hate it when you glance in the mirror midday and your eye makeup is gone? When it comes to eye shadow, double up. Start with a cream shadow close to your natural skin tone, then layer a powder shadow over it. The cream gives the powder something to attach to. If you're a liner girl, you'll love the Tarte Clean Slate 360° Creaseless 12-hr Eye Primer ($19, tarte.com).