“The focal point at www.YouHeardThatNew.com is to expose my users to new and exclusive music. I’m not there to gossip- that’s not my lane. I’m not there to do album reviews- plenty of other sites supply those. I’m particularly there to post music that you won’t hear on the radio or see on TV until 3 months later. Its sort of like being an A&R/Tastemaker for a record label. Only difference is, I’m doing it for the people and not for a check every 2 weeks,” Nile Ivey creator of www.Youheardtheatnew.com.